Pricing
Choose A Plan That Works For You!
Fixed Package Pricing, Percentage of Ad Spend, Performance-based Pricing, Hourly Rate or Project-Based Pricing, Retainer Pricing
Plans
It’s important to note that the pricing mentioned below is general and can vary based on the complexity of the campaign, the target audience, and the specific goals of the lead generation efforts. It’s advisable to discuss your requirements and objectives with digital marketing agencies to get a customized pricing plan tailored to your business needs.
Basic
- 35 campaign points per month
- 2 – 3 marketing services per month
- Growth marketing plan development
- MoM “top of the funnel” Playbook plan
- Marketing execution and optimization
- Bi-weekly review sessions
- Monthly Google Analytics report
- Non-billable account management (20%)
- ~ 2 – 3 Specialists working on your account
Team
- 50 marketing campaign points per month
- 4 – 5 marketing services per month
- Growth marketing plan development
- TOFU & MOFU marketing playbook plan
- Conversion rate optimization / A-B Testing
- Marketing execution and optimization
- Weekly review sessions
- Weekly activity + KPI reports
- Google data studio dashboard setup
- Monthly Google Analytics report
- Non-billable account management (20%)
- ~ 3 to 4 Specialists working on your account
Enterprise
- 100 marketing campaign points per month
- 6 – 8 marketing services per month
- Growth marketing plan development
- Customer journey mapping
- TOFU to BOFU marketing playbook plan
- Conversion rate optimization
- A/B testing and multivariate testing
- Marketing execution and optimization
- Creative’s Web development
- CRM management and reporting
- Access to our data analysts for multiple reports
- Weekly review sessions
- Weekly activity + KPI reports
- Google data studio dashboard setup
- Monthly Google analytics report
- Media monitoring
- Website heat map and video tracking
- Call analytics tracking system
- Quarterly performance presentation
- Non-billable account management (25%)
- ~6 to 8 Specialists working on your account
Features
When it comes to digital marketing pricing plans for lead generation on social media, the costs can vary based on factors such as the scope of the campaign, target audience, ad platforms, and the level of expertise required. Here are a few common pricing models we follow:
Fixed Package Pricing
This model offers predefined packages with a set price for specific lead generation campaigns on social media platforms. Packages may include a specific number of ad creatives, audience targeting, ad spend, and duration. The pricing can vary based on the level of service and the size of the target audience.
Percentage of Ad Spend
In this model, the we charge a percentage of the ad spend as their fee for managing and optimizing lead generation campaigns on social media. This pricing structure is beneficial when the ad spend is significant, and the our efforts directly impact the budget allocation and return on investment (ROI).
Performance-based Pricing
This model ties our fee directly to the performance or results achieved. The pricing can be based on metrics such as cost per lead (CPL), cost per acquisition (CPA), or a predetermined target for leads generated. our fee is determined by the agreed-upon performance benchmarks.
Hourly Rate or Project-Based Pricing
We charge an hourly rate for their digital marketing services or provide project-based pricing for lead generation campaigns on social media. The rate or price is determined by the estimated number of hours required to plan, execute, and optimize the campaign.
Retainer Pricing
With a retainer model, We charges a fixed monthly fee for ongoing lead generation services on social media. The fee covers a set number of hours or services per month, and our works collaboratively with the client to achieve lead generation goals within the agreed-upon scope.
Frequently Asked Questions
A general overview of lead generation in our digital marketing and the services provided.
What is lead generation in digital marketing?
Lead generation in digital marketing refers to the process of identifying and attracting potential customers (leads) for a business. It involves various strategies and techniques to capture the interest of individuals who have shown intent or potential to purchase a product or service.
How can lead generation benefit my business?
Lead generation can benefit your business in several ways. It helps increase your customer base, drives sales and revenue, improves brand visibility, and allows for targeted marketing efforts. By generating quality leads, you can nurture them into loyal customers and achieve long-term business growth.
What strategies does your agency use for lead generation?
Our agency utilizes a range of proven strategies for lead generation, including search engine marketing (SEM), search engine optimization (SEO), social media advertising, content marketing, email marketing, landing page optimization, and conversion rate optimization (CRO). We tailor our approach based on your target audience and business goals.
How do you measure the success of lead generation campaigns?
We use various performance metrics to measure the success of lead generation campaigns. This includes tracking the number of leads generated, cost per lead (CPL), conversion rates, return on ad spend (ROAS), customer acquisition cost (CAC), and other relevant KPIs. Regular reporting and analysis help us optimize campaigns for better results.
Can you help with lead nurturing and conversion optimization?
Absolutely. We understand the importance of nurturing leads and optimizing conversions. Our agency can assist you in developing lead nurturing workflows, creating engaging content, implementing email marketing campaigns, and optimizing landing pages to enhance conversion rates and drive more qualified leads.
How do you target the right audience for lead generation?
We employ various techniques to target the right audience for lead generation. This includes conducting thorough market research, analyzing customer demographics and behaviors, utilizing audience segmentation, leveraging social media targeting options, and optimizing ad campaigns based on data-driven insights.
How do you ensure the quality of leads generated?
Quality leads are a priority for us. We employ lead scoring and qualification methods to ensure that the leads generated align with your ideal customer profile. We track key metrics, monitor lead interactions, and optimize campaigns to attract leads that are more likely to convert into customers.
Can you integrate lead generation efforts with our existing marketing systems?
Yes, we can integrate our lead generation efforts with your existing marketing systems. Whether you use customer relationship management (CRM) software, email marketing platforms, or other marketing automation tools, we ensure seamless integration to capture and manage leads efficiently.
How long does it take to see results from lead generation efforts?
The timeframe to see results from lead generation efforts can vary depending on factors such as your industry, competition, target audience, and the strategies employed. While some results can be achieved in the short term, lead generation is an ongoing process that requires continuous optimization and refinement for long-term success.
How do we get started with your lead generation services?
Getting started is easy. Simply reach out to our agency, and we’ll schedule a consultation to understand your business goals, target audience, and specific lead generation requirements. Based on the discussion, we’ll develop a customized strategy and provide a proposal outlining the scope of work and pricing options.